Yo Bimmer!

We have learned over the years to address Siri or Alexa or, God help us, Google, directly by name. No big deal, right? Wait until you have to talk to a 2019 BMW 3-series:

Accessing certain functions and settings while keeping your hands on the wheel can be as easy as barking instructions at the car. BMW’s Intelligent Personal Assistant, which debuts on this vehicle, is just like it sounds, responding to “Hey, BMW!” Your digital helper learns as it goes, and improves itself via OTA updates sent from the automaker.

“BMW,” read as three letters, takes up five syllables. (By comparison, “Ralph Waldo Emerson” is only six.) Not that I expect to own a ’19 3-series, but I do hope there are aliases available to shorten things up.


  1. McGehee »

    3 October 2018 · 8:51 am

    The best thing would be pre-programmed responses to “Hey, BMW!”

    “Yes, Yuppie Scum?”

    “What is thy wish, O owner of the whole goddamned road?”

    “Talk to me, newly minted driver whose father has more dollars than sense.”

  2. jsallison »

    3 October 2018 · 7:23 pm

    ‘Fred’ works for me.

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