This is why your algorithm sucks

Gillian Brockell holds the position of Video Editor at the Washington Post, which published this heartbreaker of a tale:

Dear Tech Companies:

I know you knew I was pregnant. It’s my fault, I just couldn’t resist those Instagram hashtags — #30weekspregnant, #babybump. And, silly me! I even clicked once or twice on the maternity-wear ads Facebook served up. What can I say, I am your ideal “engaged” user.

You surely saw my heartfelt thank-you post to all the girl friends who came to my baby shower, and the sister-in-law who flew in from Arizona for said shower tagging me in her photos. You probably saw me googling “holiday dress maternity plaid” and “babysafe crib paint.” And I bet Amazon even told you my due date, January 24th, when I created that Prime registry.

But didn’t you also see me googling “braxton hicks vs. preterm labor” and “baby not moving”? Did you not see my three days of social media silence, uncommon for a high-frequency user like me? And then the announcement post with keywords like “heartbroken” and “problem” and “stillborn” and the 200 teardrop emoticons from my friends? Is that not something you could track?

You see, there are 24,000 stillbirths in the United States every year, and millions more among your worldwide users. And let me tell you what social media is like when you finally come home from the hospital with the emptiest arms in the world, after you and your husband have spent days sobbing in bed, and you pick up your phone for a few minutes of distraction before the next wail. It’s exactly, crushingly, the same as it was when your baby was still alive. A Pea in the Pod. Motherhood Maternity. Latched Mama. Every damn Etsy tchotchke I was considering for the nursery.

You can imagine the rest.

1 comment

  1. McGehee »

    14 December 2018 · 8:53 am

    Artificial intelligence is still dumber than natural stupidity, and the trajectory isn’t promising.

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