Down toward the bottom line

This item from the Quora queue is more disheartening than usual:

In terms of messaging, how do you persuade a consumer to select a very highly priced family-sized vehicle at a period in their lives when, arguably, they have the least disposable income?

Now you know why it’s called the Almighty Dollar: it has its own set of worshippers.

1 comment

  1. McGehee »

    22 March 2019 · 8:56 am

    You say, “Here, I’ll buy it for you, and pay the insurance, and you just pay for the gas and routine maintenance. And when you have your first child, you give it to me.”

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