Smartly dull

Today, this would more likely be called a matte finish:

A downright cobwebby Kayser hosiery ad

Kayser called this “Gossamer,” and it’s tricky for me to work my mind around the idea of something proudly billed as flimsy sold as a premium product. Then again, it must be conceded that my experience with purchasing women’s unmentionables is decidedly limited.


  1. jsallison »

    17 April 2019 · 7:07 pm

    Wife-unit from time to time has had me pick up certain ‘unmentionables’. Invariably the first time I get the wrong thing because she thinks I ‘know what she means’ and under-specifies. Uh, no dear. I avert my eyes from your shelves in the bathroom lest I be struck blind or turned to stone.

  2. fillyjonk »

    17 April 2019 · 7:32 pm

    It used to be – I think even in the era when I first started wearing them, and maybe in the higher strata of cost still – the flimsier the hose, the more luxe.

    I assumed it was a conspicuous-consumption thing: if you can afford something that will shred if you so much as look at it funny, it means (a) you have the money to replace it and (b) you don’t have to do the kind of physical movement that would shred hose.

    (Me? I am firmly a cheapest-bog-standard-L’Eggs girl, at least when it’s too warm for the heavier, sturdier opaque types. I usually get a day’s wear out of a pair of pantyhose because a typical work day involves an awful lot of bending, stretching, and exposure to sharp things)

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