50 percent more socks

We tend to think of Procter & Gamble as staid, set in their ways, and otherwise uncreative. And they don’t always do weird well: witness, for instance, that whole collection of Charmin toilet-paper ads featuring, um, bears in the woods, and sometimes even bears out of the woods. But this non-US laundry-detergent ad is both weird and done well:

Rindex ad featuring girl with three legs

Somewhere there’s a programmer on staff at P&G’s ad agency.

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