Entertainment, weakly

The magazine that was born in 1990 as Entertainment Weekly has abandoned at least one part of that name:

Entertainment Weekly will no longer be a weekly magazine starting in August, when it starts publishing monthly as part of a larger “reimagining” of the brand.

The July 5 issue will be the last weekly offering.

J.D. Heyman, who has served as deputy editor, will take on the top editorial job as part of the transition, parent company Meredith announced Thursday.

You can’t even call it a magazine anymore: it’s a brand.

Well, maybe you can:

The magazine was a part of the $2.8 billion sale of Time Inc. to Meredith in 2017. Since that time Meredith has sold Time, Fortune and Sports Illustrated but has kept People and Entertainment Weekly in its stable of lifestyle publications.

The SI deal is weird; the book now belongs to Authentic Brands (!) Group, but Meredith will continue to be responsible for editorial operations until at least 2021. So there’s still a chance we’ll get a Swimsuit Edition of Better Homes and Gardens.

4 comments »

  1. Roger Green »

    7 June 2019 · 8:38 am

    I was an earl;y subscriber to EW from 1990 to some point c 2003 when I realized I couldn’t keep track of all of the “celebrities”

  2. McGehee »

    7 June 2019 · 12:34 pm

    I can relate on not being able to stay up to date on celebrities. We never took EW though Mrs. McG had a TV Guide subscription until the last year or so.

    The only time I miss knowing about current “personalities” or music is when “Jeopardy” has clues about them and I have to punt.

    At least when I’m doing crosswords there are intersecting clues, but I still end up looking askance at the unfamiliar names that result.

  3. Jay »

    7 June 2019 · 1:16 pm

    “Swimsuit Edition of Better Homes and Gardens.” Should I be intrigued or afraid?

  4. McGehee »

    7 June 2019 · 2:00 pm

    Better that than Field & Stream, I should hope.

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