A group representing national franchisee owners of McDonald’s restaurants on Wednesday balked at their parent company for not offering a chicken sandwich that fairly competes with southern rival Chick-fil-A.
“A Chicken Sandwich at McDonald’s should be our top priority,” the National Owners Association board said in an email addressed to fellow operators. “JFK called for a man on the moon; our call should be a category leading chicken sandwich.”
McDonald’s carries Chicken McNuggets and the McChicken sandwich. But the board wrote in the email that they do not compete in the premium chicken sandwich category, with either a grilled or crispy option.
What’s with this National Owners Association stuff, anyway?
U.S. franchisees formed the National Owners Association last year as the Chicago-based company pushed discounts and expensive store renovations that owners felt were weighing on their profitability.
Chick-fil-A has just one owner: the family of founder S. Truett Cathy. They’ll take on franchise operators, but they own all the stores. Wonder if that’s the secret.
(Via Glenn Reynolds.)