Simple, but not too simple

Years of looking at fashion advertising have yielded up one conclusion: no distractions. This Chanel print ad from about twenty years ago isn’t necessarily trying to sell you shoes or bags, but it will, unlike most of the ads that were trying to sell you shoes or bags, tell you where to get them.

Advertisement for Chanel boutiques, circa 1989

A brand with less self-confidence might have shown you their signature shoe, just to make sure they were on message. Chanel figures you already know that.

1 comment »

  1. fillyjonk »

    15 July 2019 · 7:07 pm

    A lot of those fashion ads are really selling the image/lifestyle far more than the particular product. (I find I am susceptible in a similar way to certain knitting patterns – something deep in my brain goes “ooh, if I have that sweater, maybe I actually will have time to spend hours doing crossword puzzles in a coffee shop, or that I will acquire a “squad” and the ability to play the guitar, and we’ll all sit around a fireplace singing)

    Anyway, Chanel absolutely knows their image, and they use it well in their advertising.

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