Expand the brand

For a while, they were just an inexpensive brand of pantyhose, sold in a plastic egg. But inevitably they wanted more:

L'eggswear advertisement

This dates from 1994 or thereabouts. I admit to being somewhat tickled by the paper-doll motif. And the little plastic eggs have long since disappeared.


  1. fillyjonk »

    22 July 2019 · 9:17 pm

    I remember those!

    As a dedicated winter-tights wearer, I miss the days when there were more different colors to choose from. (I suppose there still are, in more obscure or upscale brands, but I don’t always have access to those).

    I remember when navy and burgundy were big colors. And cream, but if you had dark hair you HAD to be sure to have shaved (at least below the knee) in the previous few days or, eww.

  2. McGehee »

    22 July 2019 · 10:44 pm

    Being assigned to do inventory in the hosiery aisle of a variety store was preferable only to greeting cards, back in the early-to-mid ’90s when I was doing that kind of work in Sacramento.

    Most stocking and pantyhose brands were packaged in thin cardboard sleeves or whatever they might be called, and the displayed inventory was always only a fraction of what was there; the rest was in drawers underneath, or behind lift-forward panels backing the display. Pain in the A.

    While the plastic eggs were, IIRC, gone by then, L’Eggs did at least still use a package form that was easier to count.

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