On the other hand, we’re patenting it:
Facebook has continually denied that it participates in the practice of shadow banning — a method of blocking a user’s posts or comments from everyone except the user who made the post or comment. But a newly granted patent shows that Facebook not only does practice shadow banning, but wants to protect — by patent — the method it uses for doing so.
Despite the fact that Facebook executives denied the practice in congressional testimony in April, the company was awarded a patent by the U.S. Patent and Trademark Office (USPTO) earlier this month for an automated system that would “receive a list of proscribed content and block comments containing the proscribed content by reducing the distribution of those comments to other viewing users” while continuing to “display the blocked content to the commenting user such that the commenting user is not made aware that his or her comment was blocked.” A better definition of shadow banning would be hard to write.
And since Facebook would use the patented system to shadow ban “proscribed” (read: banned) content, one can safely assume that would include political speech deemed unacceptable by the social-media behemoth.
Nor is it hard to find any data about the patent, suggesting that they’re not really trying to hide it.
This is yet another example of good old political projection: the practice you decry, you’re actually engaging in.
(Via Stephen Green.)