A couple of years ago, I mentioned this little boutique hotel from the gigantic Hilton chain. And since I’m holed up in one of them for the duration, I figured I could repeat myself:
Picture a Quality Inn or a Comfort Inn with a makeover along the lines of an Ace hotel, without the hipster restaurants, and you may have Tru by Hilton, which features bright colors, a lobby designed with areas for eating, playing games, working and lounging and efficiently designed guest rooms.
“The rooms got smaller and the lobby got bigger,” said Phil Cordell, global head of Hilton Worldwide’s focused service brands, highlighting the social aspects of the new concept.
Not so small a room, really. And the price is decidedly unHiltonesque: I got this place for $85 a night, which in a town where half the hotels are closed up due to lack of electricity is downright affordable.