If only it were the stereo

Up to now I’d been fairly impressed with GM’s Chevrolet Malibu advertising, but the new print ad (with the obligatory green background) for the Malibu Hybrid is a serious misstep — to anyone who ever took a physics course, anyway.

Here’s the goofy bit:

[The Malibu] has a 36-volt battery that consists of 6 modules and generates 10,000 watts of peak power.

This sounds impressive until you do the math: 10 kilowatts equals 13.4 horsepower. As hybrids go, this is pretty darn mild.


  1. McGehee »

    4 January 2008 · 10:54 pm

    Like a ro-o-o-o-o-ock!

  2. John Salmon »

    6 January 2008 · 1:21 pm

    Considering how much room the battery packs take up, where do they stuff the 13.4 horses?

  3. CGHill »

    6 January 2008 · 1:45 pm

    I dunno. I have no idea how they found room for 227 under Gwendolyn’s bonnet.

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