I worked for a beautiful music station that [ranked] dead last in the market and the operators were convinced that no one listened including the advertisers. It wasn’t a Bonneville or Schulke station.
We decided to prove the point by playing the same 2 half hour reel to reel tapes until someone called to complain. It went on for months and finally after 11 weeks someone called in to ask if we just played that same song yesterday. It played every hour for weeks!
(Note: Bonneville and Schulke/SRP were major syndicators of “beautiful-music” formats, which have largely fallen by the wayside these days.)