More schlock, less talk

A radio horror story that somehow made me smile:

I worked for a beautiful music station that [ranked] dead last in the market and the operators were convinced that no one listened including the advertisers. It wasn’t a Bonneville or Schulke station.

We decided to prove the point by playing the same 2 half hour reel to reel tapes until someone called to complain. It went on for months and finally after 11 weeks someone called in to ask if we just played that same song yesterday. It played every hour for weeks!

(Note: Bonneville and Schulke/SRP were major syndicators of “beautiful-music” formats, which have largely fallen by the wayside these days.)


  1. ms7168 »

    6 January 2008 · 9:28 am

    That doesn’t surprise me. I know people who work in radio and one said that when listeners start to complain of too much repetition they actually sped it up and they were satisfied!

  2. unimpressed »

    6 January 2008 · 9:48 am

    Were they satisfied or did those listeners simply abandon listening to that particular station? I would have.

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