Yale diplomat-in-residence Charles Hill (no relation), who served as chief foreign-policy adviser to the Giuliani campaign, says that Rudy’s failure to get the message out killed his candidacy:
The candidate’s focus on Florida at the expense of campaigning in the early primaries was a mistake, Hill said in an interview with the [Yale Daily] News on Friday. But it was also part of a larger failure on the part of Giuliani’s communications staff to engage the media and, through them, the American public, Hill said.
Hill pointed to a foreign-policy speech Giuliani gave in September as emblematic of the campaign’s inability to draw attention to its candidate.
“Giuliani gave a speech in London that was a very serious and impressive speech,” Hill said. “It got very good press in London, and got no press here at all. Things that were done were not reported very well, and that, I think, was the fault of the communications team itself.”
And the Giuliani campaign largely steered clear of the down-and-dirty stuff, which, says the man on whom nothing was lost, was also a mistake:
Hill said there were good advertisements that argued back, that Hill said seemed to him perfectly honest, but which Giuliani rejected for fear of appearing to unfairly attack his fellow Republicans.
“That approach, I think, doesn’t work,” Hill said. “When you’re charged with something and you don’t answer, then it’s taken to be truth.”
No secrets here: as belligerent GOP-lite guys go, I’d have much preferred Giuliani to John McCain. C’est la vie.