While looking for a meal replacement bar, one must be careful. I generally lean towards Kashi or Clif/Luna because they contain better ingredients. For example, the Balance Bar claims it does not contain high fructose corn syrup. However, if you read the label, it contains: fructose, corn syrup. Granted, it wasn’t high fructose corn syrup, but it was corn syrup. I don’t know if I’d call attention to the lack of high fructose corn syrup with those not-much-better ingredients. That is, unless people don’t read the ingredients anymore.
The current state of things: you could probably sell a bar made from feldspar and duck droppings so long as it has zero grams of trans fat.
Seriously. A local paint store once advertised “100% CARB FREE PAINT”. Sold like hotcakes. With some form of syrup, I presume.