We don’t do fear

The Harley-Davidson guys ran this in a print ad last week in USA Today, and since I would dearly love to see this turn into a cry for a rally, I’m copying it over here. (Because I need the occasional reminder myself, doncha know.)

We don’t do fear.

Over the last 105 years in the saddle, we’ve seen wars, conflicts, depression, recession, resistance, and revolutions.

We’ve watched a thousand hand-wringing pundits disappear in our rear-view mirror.

But every time, this country has come out stronger than before.

Because chrome and asphalt put distance between you and whatever the world can throw at you. Freedom and wind outlast hard times. And the rumble of an engine drowns out all the spin on the evening news.

If 105 years have proved one thing, it’s that fear sucks and it doesn’t last long.

So screw it, let’s ride.

Words to live by. (With thanks to Peter Michael DeLorenzo.)


  1. Joe »

    7 May 2008 · 1:17 pm

    I’ve always said that if everyone rode the world would be a much friendlier place. Road rage would all but disappear. You don’t see people in “cages” waving to others in “cages” as a sign of friendliness but you sure see different gestures of more “less than friendly” designs.

  2. Francis W. Porretto »

    7 May 2008 · 3:59 pm


RSS feed for comments on this post