[A] couple months ago, there was a commercial playing on the radio about a local store and they actually used “WTF” and a bunch of other abbreviations. The acronym, not the actual words. And I was somewhat taken aback because I had thought it was mostly a written/internet phenomenon. (I have read somewhere else that some people have started inserting in their everyday conversations lolcat-speak so maybe I shouldn’t be too surprised.)
This is what happens when irony (pace Alanis Morissette) just isn’t ironic enough anymore.
Still, “WTF” takes five whole syllables to say what the phrase it represents says in three. Isn’t that ironic?