Take that, you youth-obsessed swine!

You don’t give a damn about us, but we’re your biggest customer:

The broadcast networks have grown older than ever — if they were a person, they wouldn’t even be a part of TV’s target demo anymore.

According to a study released by Magna Global’s Steve Sternberg, the five broadcast nets’ average live median age (in other words, not including delayed DVR viewing) was 50 last season. That’s the oldest ever since Sternberg started analyzing median age more than a decade ago — and the first time the nets’ median age was outside of the vaunted 18-49 demo.

Add in the “live plus 7” numbers, to allow for the TiVoists, and it goes all the way down — to 49.

“The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set,” Sternberg wrote.

Over on cable, Nickelodeon and Noggin have the 10-year-old demographic locked up.

Of course, if you want 65-year-olds, you advertise on Fox News, which has the greyest audience of them all. I figure it’s because it’s loud and we’re hard of hearing.


  1. Mark Alger »

    1 July 2008 · 7:53 am

    I dunno. Seems like the network’s biggest thrust this summer is Swingtown. I’ll betcha that’s not aimed at tweens and thirty-somethings.


  2. CGHill »

    1 July 2008 · 8:03 am

    Then again, it’s on CBS, which usually skews a few years older than the other networks. (And maybe that’s the reason it’s succeeding: the sheer shock of something like this being on CBS.)

  3. fillyjonk »

    1 July 2008 · 10:57 am

    I saw a few moments of “Swingtown” the other night; I really wish I had one of those “Eternal Sunshine of the Spotless Mind” zapper things so that I could get that memory out of my head.

    I really fail to understand why there are people who seem bent on bringing the 70s BACK; it seems every couple years those horrible dog-vomit print polyester blouses are pushed as being the “new hip thing.” (And ponchos were big a year or so ago).

    From what I remember, the 70s were not that wonderful.

  4. Dwayne "the canoe guy" »

    1 July 2008 · 3:52 pm

    The 70’s were hell. Of course I assume that everyone was getting the crap kicked out of them by Corey Clower and the Ickus boys. I know I was.

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