You don’t give a damn about us, but we’re your biggest customer:
The broadcast networks have grown older than ever if they were a person, they wouldn’t even be a part of TV’s target demo anymore.
According to a study released by Magna Global’s Steve Sternberg, the five broadcast nets’ average live median age (in other words, not including delayed DVR viewing) was 50 last season. That’s the oldest ever since Sternberg started analyzing median age more than a decade ago and the first time the nets’ median age was outside of the vaunted 18-49 demo.
Add in the “live plus 7” numbers, to allow for the TiVoists, and it goes all the way down to 49.
“The median ages of the broadcast networks keep rising, as traditional television is no longer necessarily the first screen for the younger set,” Sternberg wrote.
Over on cable, Nickelodeon and Noggin have the 10-year-old demographic locked up.
Of course, if you want 65-year-olds, you advertise on Fox News, which has the greyest audience of them all. I figure it’s because it’s loud and we’re hard of hearing.