Toyota’s Scion division sells relatively low-end vehicles aimed at younger drivers. How well this is working is unclear most of the refrigerator-like xB models I see seem to be driven by soccer moms but Toyota, anxious to maintain buzz, will limit sales next year to only 150,000, about a 20-percent drop from this year’s numbers. (Automakers that are actually profitable can do this sort of thing, I guess.)
And while I may have my doubts about Scion marketing, Toyota doesn’t; they have a MySpace page, fercryingoutloud, and they’ve opened a virtual showroom in Second Life. Obviously they’re not expecting to lure Buick drivers.