The sign of true luxury

Toyota’s Scion division sells relatively low-end vehicles aimed at younger drivers. How well this is working is unclear — most of the refrigerator-like xB models I see seem to be driven by soccer moms — but Toyota, anxious to maintain buzz, will limit sales next year to only 150,000, about a 20-percent drop from this year’s numbers. (Automakers that are actually profitable can do this sort of thing, I guess.)

And while I may have my doubts about Scion marketing, Toyota doesn’t; they have a MySpace page, fercryingoutloud, and they’ve opened a virtual showroom in Second Life. Obviously they’re not expecting to lure Buick drivers.





4 comments

  1. Dan »

    13 November 2006 · 9:23 am

    mySpace is SO last year. When they show up on Facebook, well, Facebook will probably be out of favor.

  2. CGHill »

    13 November 2006 · 9:57 am

    I did my part to make it obsolete.

  3. John Owen Butler »

    13 November 2006 · 10:15 am

    Clearly, the Scion is not your father’s Yugo…

  4. Dan B »

    13 November 2006 · 11:03 am

    I’m glad that they’re making fewer of them. The xB looks like a car drawing made by a 3th grader who’s about to flunk, and they PAID someone to design that P.O.S.

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