It was cardboard and it came on a cereal box. You had to punch it out of the back of the box and I remember being so surprised that you could actually play this thing like a real record. It was all the rage back then (late 60s, early 70s) and all the cool bands were doing it: The Banana Splits, the Monkees, The Jackson 5 and even (sigh) Bobby Sherman.
No one would let me play it on their stereo. Not my parents, not my cousins, not even the next door neighbor. No one would dare let their precious needle touch a piece of cardboard pretending to be a record. I suspect now that it wasn’t so much the cardboard as it was the Archies themselves.
I broke down and played it on my Fisher Price record player. I thought of this as a toy more or less, one which played nothing but novelty records and damn it, the Archies were not novelty. They were real.
If only she could have been there the first time “Sugar, Sugar” was sung live, in person, in public, by the original artists.