Alain Lemarchand, President and CEO, Hachette Filipacchi Media U.S. (HFM U.S.) announced today that Eddie Alterman has been named Vice President, Editor In Chief of Car and Driver. Alterman will report to Lemarchand will begin his new position on Monday, March 2, 2009. HFM U.S. Group Editorial Director John Owens has served as acting editor in chief since Csaba Csere’s departure two months ago.
There’s still some question as to whether Csere jumped or was pushed from the HFM machine; given the sheer thinness of the mag these days, I tend to lean toward the latter explanation.
What I really want to know, though, is Alterman’s title for his inevitable C/D monthly column. David E. Davis Jr. called his “Driver’s Seat,” a title I’ve expropriated for my own nefarious use; after Davis left to found Automobile, Don Sherman came up with “Editorial License.” (Ironically, Sherman is now tech ed at Automobile.) Csere’s version was called “The Steering Column.” For some inscrutable reason, I can’t recall the title used for William Jeanes’ columns (1988-93); the main thing I remember about Jeanes, other than his request that you not call him “Bill,” was that he had had a house on the Mississippi Gulf Coast which was trashed by Hurricane Katrina.
And presumably everyone can pronounce Alterman’s name, unlike, say, Csere’s.