Better load up on quarters

Today The Oklahoman announced price increases on the print edition: from 50 cents to 75 cents six days a week, and from $1.50 to $2 on Sunday.

How this affects home-delivery customers is unclear: the price list on Page 2 reflects that new single-copy price, but subscriptions, for the moment, appear to be unchanged, the paper’s announcement that “Independent contractors who deliver The Oklahoman will receive a share of the price increase” notwithstanding. I pay a year in advance, and my next billing won’t be until May, so unless one of the several staffers at the paper who read this stuff can fill me in on the details, I have no idea what to expect.

In the context of the ongoing retrenchment of the industry, this is what I’d call a relatively mild step: the paper went through the hard stuff (layoffs/buyouts, cutting back the circulation area, trimming the size of the broadsheet) last year.


  1. unimpressed »

    1 March 2009 · 7:42 pm

    Maybe you should take advantage of the fact that the rates have not yet been raised to buy another year….

  2. CGHill »

    1 March 2009 · 7:51 pm

    I’m looking for the extra few bucks in the March budget even as we speak.

  3. John Owen Butler »

    1 March 2009 · 8:20 pm

    I imagine the costs of dead-tree editions are costing a mint, even for the DO. I heard the other day that the NY Times Sunday edition costs $10 per copy to produce, with advertisements off-setting the bulk of the expense. With flagging advertisement sales, it puts the ‘paps in between that proverbial rock and hard place.

  4. CGHill »

    1 March 2009 · 8:32 pm

    There seem to be just as many ad inserts stuffed into the Sunday Oklahoman these days, though they’re of necessity smaller in size, what with the narrower paper width and all. I have no idea what their rate card looks like, but I would not be surprised to hear that actual retail revenue doesn’t come close to covering the expenses of the print editions.

  5. ms7168 »

    2 March 2009 · 8:39 am

    I used to pay by the year until they stopped giving a decent discount for it. It was simply the monthly subscription fee times twelve. A couple of years ago I went to their EZ-Way where they debit me each month for the paper. They give you a $1. discount for letting them do that. I am also curious if the price on it will increase.

  6. Nate »

    2 March 2009 · 12:03 pm

    Did you see this?

    These grapes are awfully sour.

  7. CGHill »

    2 March 2009 · 1:14 pm

    We’re talking vinegar here.

    Anyway, this is the New Oklahoman. The old Oklahoman would simply have dropped the offending station from the TV listings for a period not to exceed however long it took the station manager to fetch up an olive branch and a contract for space ads.

  8. CGHill »

    17 March 2009 · 6:04 pm

    A tip in email today: the subscription price for the daily/Sunday package will rise from $13.95 a month to $15.52, an increase of just over 11 percent.

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