If you remember the flap from last weekend in which KOKH, the city’s Fox affiliate, put out a story about price increases at the Oklahoman, followed Sunday in the paper by a full-page anti-KOKH ad notable mostly for its sheer adolescent petulance you can see that ad here you might like Keith Gaddie’s critique of the whole semi-sordid affair:
[T]hey are direct competitors fighting for ad revenue, and this competition will only increase.
Fox is leaving a technology that makes it easy for them to integrate to the internet from a revenue standpoint, because people still watch TV. The Oklahoman, moving from a failing ad revenue model, has to reinvent its revenue stream on the web with less of a safety net.
The folks up at the Dark Tower are sufficiently justified to be sensitive to coverage about their sales and circulation model.
But now, feelings are hurt. Whatever to do? My initial inclination sending Billy Sims over to see the folks at OPUBCO and Fox with a platter of Boomer-Q is inadequate to the task.
The solution: If these guys are going to position themselves as adversaries, then, by gum, we need real adversity. Here’s how:
Leveling of the playing field is in order. Sinclair needs to buy a newspaper and move it to Oklahoma City to go head-to-head with The Oklahoman, working under the same handicap of printing an edition. And, there is a perfectly good paper up for sale, and an Oklahoma City solution looms: buy the Seattle Post-Intelligencer and move it to the OKC. Seattle-based industries now know the way to Our Fair City, so it’s an easy move to make.
The sheer awesomeness of this proposal overwhelms me.