Jen picks up her pen, and comes up with an idea for online shoe shopping:
A while back, I was sandal shopping for the kiddos and got supremely frustrated trying to separate the open-toed chaff from the covered toe wheat. Stupid school rules. I tweeted Zappos’ CEO the suggestion that it would sure be handy to be able to pull up all the sandals that cover tiny little toes with one fell click. @Zappos_service tweeted me back the same day with a cordial thanks for the suggestion. A few days later, @Zappos (Tony Hsieh, CEO of Zappos) followed me and direct messaged me to apologize for the delay (he was traveling) and thank me for the suggestion. Now, as far as I know, they haven’t actually incorporated the suggestion. But, I still thought that was some pretty sweet service.
And if subsequently they do incorporate the suggestion, we’ll know whom to thank.