Many of the top bloggers have been absorbed into some other professional enterprise or are burnt. It’s a lot of work to blog. Most bloggers, and not just the A-listers, spend 3-5 hours every day blogging. That’s hard to maintain, especially since there is no money in this. They used that time to not only write their posts and monitor their comment sections, but to read and foster other bloggers. Blogging survived based on the goodwill and generosity of others. It’s probably no coincidence that every blogger that I’ve met face-to-face is an extraordinarily nice person. But it’s hard to volunteer that much time over a long period of time. The spouses tend to get annoyed.
I attribute my survival, if that’s the word, to the following:
- Three to five hours? Not a chance. If I find myself taking more than twenty minutes on a single post, I shunt it off to Ventland.
- I have no reasonable possibility of absorption into Something Larger, which means I don’t spend any time consciously, or unconsciously, rewriting things to fit into someone else’s matrix.
- I keep one to four items in the can at all times, letting them age. This does nothing for freshness, really, but I’d rather let them sit for a few hours, in case I think of something new I need to add, or something old I need to delete. It beats the hell out of staring at the screen for hours on end.
- I have no spouse, and no prospects for one. Not only does this simplify matters immensely for at least two people, but it’s a never-ending source of whiny, self-absorbed material.
I’m sure someone out there will accuse me of being extraordinarily nice, so consider this my official denial of same.
(Via Megan McArdle.)