It’s curtains for URL shortener

Regretfully, we here at Nambu have decided to shutdown, the first step in shutting down all of our products and services within that brand. did well for what it was, but, alas, it was not enough. We simply cannot find a way to justify continuing to work on it, or pay its network costs, which are not inconsequential.

Nor is all that data going to help:

And, the data that generates — the hottest links that people are sharing right now — is all well and good, but everyone has this data. gets hit by countless bots every day farming this data to create and operate websites such as So, everyone has this data, meaning it is basically worthless by itself to base a business on (as and others are attempting to do) at least in our humble opinions.

Nambu’s Eric Woodward, who pulled the plug, blames Twitter:

He laid most of the blame for’s demise on Twitter, which made its default shortening service last May. “They’re the default, and even if we’re better, it won’t matter, so what’s the point?” he said. “As soon as was made the default, the game was over.”

Nambu faced the same uphill battle with its Twitter client. “They give Tweetdeck and Tweetie and others priceless free and targeted advertising,” Woodward said. “We’re not going to invest the same ad dollars to get that market share, because those [who get the favored positioning] have larger margins. So there’s no point in proceeding in that business either.”

All existing links will continue to be redirected through the end of the year.

1 comment

  1. McGehee »

    10 August 2009 · 8:56 am

    So by using tinyurl instead, I’m fighting the power.

    Go, me.

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