Thirteen years, in Web terms, seems close to an eternity: people look at that “Founded 9 April 1996” date on the sidebar and they wonder if that Dolly Madison cake on my desk was baked by the actual Dolley Madison. (Short answer: no. The preservatives aren’t that good.)
You want some serious tenure, though, you have to go back to a time when the Web didn’t exist, but The McCarville Report did. Imagine, if you will, the technology of 1979, the ancient art of print, a form of movable type that predates Movable Type. On the Web scale, this is like having live-blogged the Epic of Gilgamesh; the only way you’re going to beat that is to dig up Izzy Stone and put him on WordPress.
 I owe Sean Gleeson for this comparison.