Chase Card Services, a division of JPMorgan Chase & Co. today introduced Chase BlueprintSM, an innovative set of features that dramatically improves the way customers can manage their spending and borrowing.
Blueprint will be available at no charge to twenty million customers using one of four leading Chase cards: Chase FreedomSM, Chase SapphireSM, SlateSM from Chase (formerly Chase Platinum), InkSM from Chase and other Chase business cards.
Slate? Ink? And you thought American Express (Optima, Blue, Clear) was weird. But you should see the names Chase threw away:
- Cubic zirconia
- Bismuth subsalicylate
- Malevolent scum [oh, sorry, that’s some other bank]
Ultimately, no one will understand any of this stuff, which presumably is the whole idea.