Hitherto-unheralded watchmaker Jorg Gray got a boost when Barack Obama was spotted wearing one of his 6500 series chronographs, and in true capitalist fashion, the Presidential Watch Company has been organized to sell the heck out of this timepiece.
Obama didn’t pick this model out himself: according to GQ, it was a gift from a member of his security detail. And the agent, I suggest, knew his man: the Jorg Gray, while hardly a Timex, is not really a status symbol either, much like the Chrysler 300C Obama used to drive before Axelrod or Emanuel or somebody told him he’d shore up his green bona fides if he were henceforth seen piloting around a hybrid rather than a Hemi.
The Presidential Watch will set you back $325, a fair sum to those of us wandering around loose with twenty-year-old Casios, but a pittance compared to the price tag of the Really Good Stuff.
(Via Bill Quick, who has long since amortized the cost of his watch.)