The great Kuga controversy

The Ford Kuga is a European cute ute that will be built in America in 2011, presumably as the replacement for the aging Escape.

Now comes word, though, that US Ford dealers don’t know from this Kuga stuff and would like to keep the Escape name and its decade or so of putative brand value. Dearborn’s One Ford strategy, though, calls for all the Blue Oval’s models to bear the same names no matter where Ford sells them.

To me, though, the decisive factor is whether there will be a Mercury version offered as well. If so, Ford’s choice is easy: keep the Escape name on the Ford, and drop the Mariner name in favor of, um, Mercury Kuga.


  1. Jeffro »

    1 January 2010 · 5:39 pm

    Hrmmph. Kuga. Sounds like a pelvic exercise. Not that I’d mind some attention from an older (probably younger than me) totally hawt woman whose been doing those exercises. Jill Wagner in fifteen years?

  2. Brian J. »

    1 January 2010 · 7:28 pm

    I disagree with Jeffro. I think the target audience here would have to be older urban women seeking hawt younger men.

  3. CGHill »

    1 January 2010 · 7:36 pm

    Either way, the operative word seems to be “hawt.”

    Although I wonder how many relationships have started because A liked B’s car. I’m thinking “not many,” but I could be wrong.

  4. Charles Pergiel »

    1 January 2010 · 8:12 pm

    Kuga? Cougar?

  5. Jeffro »

    2 January 2010 · 9:38 am

    @ Brian J. – I wasn’t concerned with the target audience. I was selfishly concerned about me. ;-)

RSS feed for comments on this post