Bob Lutz and Henrik Fisker’s feisty Michigan-based VLF Automotive is bringing the H1 back to the masses — provided they don’t reside in North America. Lutz has struck a deal with Humvee Export, a small collective of off-road enthusiasts and entrepreneurs in Saint Clair, Michigan to assemble the trucks using GM powertrains at VLF’s petite factory in Auburn Hills.
Even though General Motors abandoned the Hummer brand in 2010, and H1 assembly in 2006, AM General has continued production of the High Mobility Multi-Purpose Wheeled Vehicle for allied military use. It has also begun offering a C-Series kit to private citizens for $60,000 in 2013, which includes the HMMWV platform minus a powertrain. Seeing an opportunity, Humvee Export began ordering C-Series kits that same year — finishing them off for sale in Africa, Europe, and the Middle East. In 2017, they branched out to include export to China and are enlisting VLF in order to expand production.
The current-year production estimate is up to 100, largely because of the opening of the Chinese market:
Humvee plans to assemble up to 100 finished trucks by year’s end, with the majority going to wealthy buyers in China with a $150,000 starting price and loads of optional extras. The vehicles will be vintage Hummer in appearance and come in three trim levels: Bravo, Charlie, and Delta. Higher trims provide additional luxury, distancing the vehicle from the base model’s interior and its military roots.
Your guess is as good as mine, maybe better, about why they’re not selling an Alpha version.