Barbara Broccoli, that is, keeper of the flame for the James Bond film series, who no doubt had something to do with this:
Avon Products, Inc. [has] announced a collaboration with the James Bond entertainment franchise, property of Danjaq LLC and Eon Productions, to create a new signature Bond Girl 007 women’s fragrance, bringing the confident allure of cinema’s sexiest icons to Avon consumers worldwide. British actress Gemma Arterton, who plays the role of Agent Fields in the upcoming Bond film, will be the face of the new fragrance. She will appear in TV and print advertising when Bond Girl 007 launches globally in October 2008 in conjunction with the worldwide release of “Quantum of Solace,” the 22nd film in the Bond franchise, which is the largest and longest running movie franchise in history.
This was announced back in May, but I didn’t notice it until Avon Campaign 23, the brochure for which has arrived on my doorstep. The 1.7-oz Eau de Parfum Spray, in a bottle with a very definite waistline, sells for $30, and they’re offering a ticket to Quantum of Solace if you actually buy one.
And of course it got me wondering just what kind of tie-in products were inspired by Bond films and somehow never made it to market. For instance:
- Sylvia Trench coats
- The Zippo Felix Leiter
- Holly Goodhead hair gel
- Bambi and Thumper dual exhausts
- Low-cholesterol Fabergé eggs
- Peaceful Fountain Pens of Desire
- Lifelike Bibi Dahls
- Male enhancement kit endorsed by Penelope Smallbone
- Rideable Kissy Suzuki
- [make up your own Pussy Galore joke]
Surely some of these might have sold.