Now available: gluten-free water. Seriously:
Even though water doesn’t have a drop of gluten in it, companies are selling bottled versions of the stuff.
Even though most people know this already, it seems enough of us don’t, prompting premium water companies, like blk. and another called Clara, to sell their “gluten-free” versions, which are, conveniently, also “GMO-free”. (And free from BPA … which is actually quite a good thing.)
While gluten is bandied about as dangerous (note: it can be dangerous … for those who have an intolerance. For the rest of us, it’s just an unnecessary fad, really), it seems consumers are looking to limit their intake so much so, water is deemed to be the next product to be wary of.
So we looked up blk., and they have a lot of things to pitch:
(bee. el. kay) n. blk.
Is the first ever fulvic-enhanced all natural mineral water. blk. is what happens when fulvic minerals are added to water.
blk. is the result of fulvic minerals being infused with Canadian spring water. blk. contains no colouring, dye or additives and is 100% natural!
The fulvic minerals that we use to infuse with spring water are black in colour so naturally change the colour of the water.
Well, yeah. Think “humus,” whence these substances come.
blk. is rich in alkaline and contains a pH level between 8 – 9.
It contains some of the most powerful electrolytes in the world and contains 0 mg of sodium per 500ml. It also contains fulvic minerals!
Hmmm. You might be tempted to pour it on your flower bed, inasmuch as electrolytes are what plants crave.
But maybe not: a three-pack (16.9 ounces each, a typical bottled-water size) sells for £9 in the UK, and Amazon sells a 12-pack in the States for $25.