Many have tried, not so many have succeeded. I first caught Lorna’s take:
Now I have been thinking a lot about designer bags and how much they can cost, or how difficult they can be to get hold of. A lot of us tend to wear high street pieces for clothes and spend more money on our shoes and bags, I know I do, but I was thinking how annoying it can be when you really love some of the fashionable bags and pieces from the designer brands, but they cost too much to warrant buying as they’re not a staple. I was recently introduced to Nothing To Wear and I think the concept is amazing! You can rent authentic designer items for a small fee and then return them. How good would that be? It means you can wear all the cool and fashionable bags or shoes of the moment, without having to spend big money on them as you’d probably only wear them a couple of times anyway.
Now the pitch:
[H]ow many times have you uttered these words in dismay in front of your closet full of clothes and accessories? Well, that’s the plague every woman is facing whether she is a fashionista or not. nothing-to-wear.com will address this major wardrobe dysfunction by allowing you to access a carefully curated selection of preloved and vintage fashion gems. You can rent designer and vintage items for 15% of their retail price, and choose from a wide variety of style and sizes. Own the moment, not the dress.
“I must see some of these thousand-dollar dresses,” I said to myself, and punched up “Alexander McQueen.” My eye fell upon this “edgy cocktail dress” in UK size 12, about an 8 in the States, which can be had for a four-day holiday for £98. (Retail, they report, is £650, on the far side of $900. Close enough to a thousand dollars, am I right?)
Who, I wondered, owned this dress? Here is how the process works:
Once we agreed on a rental price, we send the items to our trusted dry cleaner. They are professionally photographed on a model and stored in our show room in West London where either clients can come and try them on or are ready to be delivered by messenger to the client’s preferred location (home, office, hotel). Your garments and accessories are then messengered back to our show room where we make sure that weren’t damaged, dry cleaned and ready to make another customer look fabulous.
The actual owner collects 65 percent of the rental fee; NTW retains 35 percent for expenses and whatever.
I do hope this works out well for everyone.